Publicity for growing franchise organizations
Publicity for growing franchise organizations
The market for massage & spa services is surprisingly huge… and growing. You may be surprised (as I was) that despite these tough economic times the demand is booming… and strong, continued growth is projected. No longer considered a luxury reserved for the affluent or the splurging vacationer, massage and related spa services have gone […]
Read MoreWhat is a “Discovery Day”? Previous: Part 4: The Powerhouse Team Behind Hand & Stone Massage “Discovery Day” is a franchise industry term used to describe the presentation most franchisors conduct for groups of prospective franchise owners. Discovery Day presentations vary by franchisor. Some are very slick sales events with scripted presentations made to large […]
Read MoreWhat is a “Discovery Day”? Previous: Part 4: The Powerhouse Team Behind Hand & Stone Massage “Discovery Day” is a franchise industry term used to describe the presentation most franchisors conduct for groups of prospective franchise owners. Discovery Day presentations vary by franchisor. Some are very slick sales events with scripted presentations made to large […]
Read MoreElegant simplicity and a powerhouse team Previous: Part 3: How Hand & Stone Meets the Market Need The best franchise concepts have what I call an elegant simplicity. They are easy to describe, and quickly understood. They appear to have relatively few moving parts. Each major element – like Hand & Stone’s simple menu of […]
Read MoreElegant simplicity and a powerhouse team Previous: Part 3: How Hand & Stone Meets the Market Need The best franchise concepts have what I call an elegant simplicity. They are easy to describe, and quickly understood. They appear to have relatively few moving parts. Each major element – like Hand & Stone’s simple menu of […]
Read MoreThe demand for affordable spa services is booming… This powerhouse team is ready to seize it. My search for the most promising new and emerging franchise opportunities recently led me to the seaside town of Toms River, New Jersey, and to Discovery Day at the home office of The Hand & Stone Franchise Corporation. This […]
Read MoreThe demand for affordable spa services is booming… This powerhouse team is ready to seize it. My search for the most promising new and emerging franchise opportunities recently led me to the seaside town of Toms River, New Jersey, and to Discovery Day at the home office of The Hand & Stone Franchise Corporation. This […]
Read MoreWhat is a “Discovery Day”? “Discovery Day” is a franchise industry term used to describe the presentation most franchisors conduct for groups of prospective franchise owners. Discovery Day presentations vary by franchisor. Some are very slick sales events with scripted presentations made to large groups. Others are less formal and more personal, consisting of smaller […]
Read MoreWhat is a “Discovery Day”? “Discovery Day” is a franchise industry term used to describe the presentation most franchisors conduct for groups of prospective franchise owners. Discovery Day presentations vary by franchisor. Some are very slick sales events with scripted presentations made to large groups. Others are less formal and more personal, consisting of smaller […]
Read MoreElegant simplicity and a powerhouse team The best franchise concepts have what I call an elegant simplicity. They are easy to describe, and quickly understood. They appear to have relatively few moving parts. Each major element – like Hand & Stone’s simple menu of services, its membership-based approach, or the gift-card program – seems to […]
Read More