Shanghai, China – Taiwan-based President Chain Store Corp. said it will open four 7-Eleven stores in Shanghai at the end of April. This would be the first time for the worlds largest convenience store franchise chain, 7-Eleven, to tap the Shanghai market, raising the already keen market competition with Japans Lawson and domestic players such as Kedi and Alldays. President Chain will locate the 7-Eleven stores in Shanghais major business areas as it targets high-end consumers. The firm plans to open 100 7-Eleven outlets in Shanghai within 3 years, and will use the city as a stepping stone to expand into the east China region.
PICTURED: Chinese men look at an advertisement for 7-Eleven in Shanghai.
(Credit Image: © Dong Jun/Imaginechina/ZUMA Press)
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