In a recent post on BrandCurve, Susan Gunelius wrote:
How to you convince people from middle-America to visit their local McDonald’s for a latte? Build a giant cornfield maze in Nebraska!
This campaign is meant to create a buzz about McDonald’s new McCafe brand (the copy says, “Taste what the buzz is about”). According to AdFreak, each person who makes it through the 42.6 acre maze will receive a coupon for a free latte, mocha or cappuccino specialty coffee from McDonald’s.
The A-maizing McDonald’s ad is a year-long promotional sponsorship of The Maize at Benson Farms. A short drive from Lincoln, NE, the owners claim The 35-acre Maize at Benson Farms is the largest corn maize in the world. Secondary sponsor is Froggy 98, Lincoln’s Best Country.
For information about 2009 sponsorship Information, contact maze[at]bensonfarms.com
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Photo credit: Benson Farms