Carl’s Jr. is kicking buns with this viral video promoting their Portobello Mushroom Burger… to the tune of 3.3 million views last week alone.
According to this post on Ad Age:
Carl’s Jr. tapped YouTube’s No. 2-most-subscribed channel, from a comedy group called Nigahiga, to push its new portobello-mushroom burger — and it has paid off, in 3.3 million views last week, according to Visible Measures data compiled for the weekly Viral Video Chart. And this is no subtle, where’s-the-brand sponsorship. The (burgerless?) burger is in just about every frame, and when it’s not, they’re talking about it.
The Carl’s Jr. performance was good enough to best two basketball-themed videos that have been on the chart during much of the NBA playoffs…
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Post from: Franchise Pick