CARL’S JR. continues the trend to use soft-core porn and controversy to sell fast food with their Hot Chicks Eating Burgers Promo. See the promo video:
The Huffington Post reported that the casting call was promoted on Craig’s List with the following message:
This is a call for girls 18-30 years old to submit videos of themselves eating a Carls Jr. or Hardee’s burger. Be sure to introduce yourself, tell us where you (or the girl) is from, and state your favorite Carl’s Jr. or Hardee’s burger before eating.[...]
The winner will have the chance to appear in an upcoming Carl’s Jr. or Hardee’s marketing campaign, a $1,000 cash prize and an all-expense paid trip for you and a friend to Las Vegas.
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