The franchisor of CiCi’s Pizza is waiving the $25,000 franchise fee for managers or franchisees willing to take over a failing store.
Thanks to a new incentive program aimed at keeping up to 25 CiCi’s Pizza units from closing next year, franchisees and managers who want to take ownership of a struggling unit won’t have to pay the usual $25,000 franchise fee.
According to Craig Moore, president and chief executive of CiCi Enterprises LP, as many as 25 of the company’s 640 restaurants are struggling to keep their doors open.
Moore contends that many of the stores are still viable, but the operators found profitability elusive for any of a number of reasons.
According to Moore, CiCi’s Pizza units average gross sales of $940,000 a year. Moore believes that the struggling stores, which have sales substantially below this average, can be saved by the right operators.
A story in the Dallas Morning News outlined the new incentive program, but didn’t explain what other investment was being required or what terms the previous owners would be receiving.
More and more stories like this are indicating that, when it comes to franchising, it’s a buyer’s market.
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