Dennys restaurants first ever Super Bowl ad, shown below, was developed and produced by San Francisco based, Goodby, Silverstein & Partners.
"Thugs" is a thirty second spot that aired during the third quarter of the game. The spot is part of the Dennys Real Breakfast campaign which touts their famous Grand Slam through scenarios in which tough guys are served pancake breakfasts drowning in whipped cream & candy. This spot also announces a free breakfast giveaway on the Tuesday following the Superbowl.
