Here’s a great story about a Domino’s franchisee who has taken the initiative to learn about social media, and to use the many tools of Web 2.0 to build business.
I interact regularly with this franchisee on Twitter, and that’s how I learned about this blog story.
Check out the full post at Chicago Domino’s Gets Social Media Right!.
Here’s an excerpt:
Ramon De Leon (aka DPZRAMON) – King of Online Sales
Ramon has been engaged in online sales of Domino’s pizza since 1999 and has been engaged in social media since 2005 (long before the term it’s known by now). Ramon has long been a Facebook member and has connected with students for the past 4 years. His Facebook strategy is simple: Connect with local university/college students, give them the best service & pizza ever, and develop relationships that will last beyond their college years (as in delivering pizza to their place of business). According to Ramon, “it’s a social cycle.”
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A passion for pizza and social media.
If you speak with Ramon it is so obvious that he is passionate about Domino’s, customers, and social media. In fact, he constantly monitors social sites for mentions of his stores and he provides a flyer that includes all his social sites on a flyer, which is taped to all Domino’s pizza boxes leaving his stores just to make sure customers can find him online. He also attends a lot of social media conferences to keep up on the latest social media best practices….
So Ramon, we all want to know…is all this social media stuff increasing your bottomline? Ramon’s answer: YES!
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