How to Open a Health Club for Half the Cost

Are you considering opening a 30 minute circuit training club like Curves for Women, Contours Express or Butterfly Life? Are you concerned about the franchisee struggles you’re reading about here… but still think you could make it work in your town?

Well there’s a way to open a new fitness club at half the cost and without the restrictions and ongoing fees of the national franchises. Simply take advantage of the bargain-priced equipment available from the franchisees of the many clubs that have closed. You don’t need to feel bad about taking advantage of their misfortune; you are relieving them of monthly storage bills and putting a little of their investments back in their pockets. Just don’t beat them up on price. They’re already pricing it at a bargain, and you don’t need the bad Karma coming back on you after opening.

Is it foolhardy to try a concept where the franchises have failed? Maybe. Maybe not. Remember, these franchisees bought everything new, paid a franchise fee, advertising fees, ongoing royalties and made required inventory purchases. With a lower cost of entry, you may be able to achieve profitability with a lower member and revenue base.

A new site called Your Town Health Club provides franchise owners with a low cost way to advertise their club and/or equipment for sale… and it offers would-be club owners like-new equipment and fixtures at bargain basement prices. For example, the Richmond, VA franchisee of Contours Express is offering his full equipment package, signage, and even franchise rights to 2 territories for more than 50% off.  Of course, he’s also willing to sell the equipment package without the sign & territories to a future independent club owner:

VA Contours Express Franchise Pkg:  8 Piece Fitness Circuit, Signage, 2 Territories

Email Inquiries to:

Fitness Club Equipment For Sale: Eight Piece Contours Express Weight Circuit

Original Price: $17,000

Location: Richmond, VA

Condition: Great condition. Looks brand new.

Seller says: “We are selling an eight piece Contours Express circuit weight equipment for $8000. This is less than half of what we paid for it 18 months ago. Everything is in great condition and looks brand new.”


[Click on photos to enlarge]

Contours Express Channel Letter Neon Sign

Contours Express channel letter neon sign available;

18 months old and in perfect working condition.

Original price: $6000

Eight Piece Contours Express Weight Circuit

Original Price: $17,000

“We are selling an eight piece Contours Express circuit weight equipment. Great condition. Everything is in great condition and looks brand new.”

Circuit includes:

  • Shoulder Press,
  • Arm Curl,
  • Triceps Press,
  • Chest Press,
  • Lat Pull Down,
  • Leg Press,
  • Leg Curl,
  • Leg Extension
  • Extra seat pads

Contours Express Exclusive Franchise Territories*

Mechanicsville, VA CE Territory normal price: $18,000

Midlothian, VA CE Territory normal price: $18,000

Finally, we have two Contours Express franchise territories available for sale in Mechanicsville and Midlothian, VA. These are generously sized territories in two of the prime suburban areas of Richmond, VA. Contours Express territories are currently being sold by the franchisor for $18,000 each; however, we are willing to accept a best offer for them. Could be a great deal for someone looking to get in at a significantly reduced price.

* Subject to corporate approval by Contours Express



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