But the franchise marketer in me applauds the professional, well-conceived presentation and the all-out commitment to implementation (including dedicated program graphics, dedicated website, Twitter and FaceBook accounts, panel of judges, 4th of July timing, and PR rep Lisa Sperling’s contacting me via email & Twitter) that Maid Brigade demonstrates. Kind of military in its roll-out.
And since I’ve used up my quota of military smart-ass comments with my recent Send Jared to Gitmo campaign (SUBWAY: Send Jared to Gitmo!, Military Considers Abducting Subway’s Jared), I’ll stick with applauding Maid Brigade for properly vetting a good vet promo.
Franchisor Marketing reports that Maid Brigade is launching a contest to promote its franchise opportunity to U.S. Armed Forces veterans as franchise owners. According to the post (MAID BRIGADE Launches Franchise Giveaway Contest for Vets), 10% of Maid Brigades current owners are vets.
The essay contest, entitled “Maid Brigade Veterans Franchise Giveaway,” offers to waive the $14,500 franchise for up to 100 vets who want to sign on as franchisees, and will award one turn-key franchise package – all expenses paid – to the Grand Prize Winner (a $45,000 value). Second and third place winners will receive similar packages valued at $27,500 and $17,500, respectively.
Maid Brigade Salutes Veterans with $1.5 Million Franchise Giveaway
Contest Will Offer New Careers to 100+ Military Veterans
(June 29, 2009) — They’ve earned their medals in the U.S. Armed Forces. Now veterans can prove their mettle in the business world with the Maid Brigade Veterans Franchise Giveaway, a program that will award more than $1.5 million in business ownership opportunities to 100+ veterans, creating more than 1,000 jobs nationwide.
The contest comes at a time when America’s economy is down, but patriotism is high. Maid Brigade, the award-winning residential cleaning service and longtime supporter of the military, is acting on both fronts by offering new careers to veterans, a group it considers worthy, qualified, and proven as franchise owners.
Currently, 10 percent of Maid Brigade owners are veterans; others in the network come from a range of careers.
The contest will launch on Independence Day, July 4, and conclude on Veterans Day, November 11, 2009.
To apply for the giveaway, veterans must visit www.maidbrigadegiveaway.com to complete the form and to submit a short essay by September 30 on how their military responsibilities would translate to successful Maid Brigade franchise ownership.
Maid Brigade will waive its $14,500 Select Market Franchise fee for as many as 100 qualified veteran applicants. Additionally, one grand prize winner will receive a new Maid Brigade franchise operation at zero cost —a total value of $45,000, which includes waived franchise fees, working capital, training, and equipment. Second and third place winners will receive similar packages valued at $27,500 and $17,500, respectively. A Maid Brigade Select Market Franchise is designed for smaller geographical regions. Owners manage all business aspects of an operation and oversee a staff of employees who clean homes following Maid Brigade’s certified Green Cleaning system.
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graphics: Maid Brigade
Post from: Franchise Pick