NexCen Franchise Management Inc. has announced that it beginning this April it will combine its two mall-based pretzel concepts, Pretzelmaker and Pretzel Time.
Initially, Pretzel Time locations will transition to the Pretzelmaker name; eventually, most Pretzelmaker locations upgrade to a new logo and store design. According to QSR Magazine:
The consolidation of Pretzel Time into Pretzelmaker will create the second largest soft pretzel brand in the U.S. with over 365 locations across 47 states and four countries outside of the U.S. In April, NexCen Franchise Management will begin to convert approximately 30 Pretzel Time stores a month into Pretzelmaker units. This will be followed by an initiative to update existing Pretzelmaker locations with the new logo and store design. NexCen Franchise Management has already converted seven Pretzel Time locations in several domestic test-markets. So far, the responses from mall developers and franchisees involved with early conversion and development have been positive.
Pretzelmaker and Pretzel Time both emerged as independent knock-offs of the successful industry leader Auntie Anne’s Soft Pretzels. Both chains were acquired by Mrs. Fields Brands, and subsequently sold to the financially troubled NexCen brands.
Graphics: Nexcen Brands
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