Embattled and controversial franchise video game chain Play N Trade continues to sell franchises and boast about its new store openings.
The Play N Trade franchise has been widely criticized on the Internet for its franchisee recruitment practices and the viability of its retail concept. Franchise owners have reported widespread store closure. After its investigation, the California Department of Corporations suspended Play N Trade’s franchise marketing and sales activities in its state.
Play N Trade has maintained a steady flow of positive press releases boasting store profitability and the benefits of its franchise opportunity. Here’s the latest release:
“Play N Trade On Pace to Open 30 New Stores in 2010
“Play N Trade Franchise, Inc, uses exceptional customer service and a unique retail experience to ensure success. Plans to open 30 additional stores in 2010.
“Play N Trade Video Game Franchise
“FOR IMMEDIATE RELEASE
“PRLog (Press Release) – Jul 12, 2010 – San Clemente, CA – - Play N Trade Franchise, Inc, the largest video game franchise worldwide, is excited to announce that 13 new Play N Trade stores have opened for business this year and another 13 are already scheduled to open by September.
New Play N Trade stores are opening their doors in more than a dozen different states and provinces throughout the U.S and Canada.
Canadian franchisee, Justin White, opened his second store in British Columbia in July with plans for a third to be up and running by 2011. White projects to have six to eight stores open within the next 3 years.
“’The best thing about Play N Trade is being able to run a store myself,’ says White. ‘Customers can see that we are not just another huge corporate entity like our competitors.’
“Play N Trade has set itself apart from competing retail video game stores by offering a unique experience for customers upon every visit. A “Try-Before-You-Buy” policy literally allows gamers to play any game in-store prior to purchase and the new store design, complete with a “Player’s Club” consisting of numerous consoles and flat-screen TVs, is a perfect place to host in-store tournaments and events.
Play N Trade foresees the success to continue with a tremendous slate of titles set to release on the year like Halo: Reach, Madden NFL 11 and the motion-sensing peripherals of Microsoft’s Kinect and Sony’s PlayStation Move.
“About Play N Trade
“Play N Trade is the largest video game franchise worldwide. It is also one of the fastest-growing franchises across all industries. The company provides exceptional training, support and marketing systems to its store owners, who in turn provide an outstanding customer experience for their shoppers that is unmatched by any other gaming franchise. Play N Trade sets itself apart from competing video game retailers by allowing customers to try any video game prior to purchase, participate in local and national tournaments, have their consoles and games repaired as well as buy, sell and trade video games. Please visit www.playntrade.com or call 1.888.PNT.GAME for more information.
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