Quiznos Chief Marketing Officer, Rebecca Steinfort, has been busy doing damage control on the ill-conceived promotion FranchisePick.com has dubbed The Quiznos Million Snub Giveaway.
UnhappyFranchisee.com has posted quotes from Steinfort explaining how it came about that Quiznos gave away coupons for 1,000,000 free subs only to have franchisees refuse to honor them. The post on UF (Quiznos Exec Explains Sub Giveaway Debacle. What Do Franchisees Say?) invites comments on the official explanation, as well as questions readers would like to ask Steinfort.
Here is the Quiznos explanation, with quotes from an interview on WalletPop.
#1 The Million Sub Giveaway was a sound initiative to establish Quiznos new value positioning.
#2 Quiznos franchisees knew about this since December, but were “a bit overwhelmed.”
#3 Quiznos franchisees are being reimbursed for 90% of the cost of free subs
#4 Most franchisees were/are participating and problems are rare
#5 The overall response was tremendously positive; next time Quiznos will get franchisee buy-in first
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