The Franchise Lie is the franchise industry-wide deception created with bogus statistics and fictional “research” to lull would-be opportunity seekers into a false sense of security.
Promoters of The Franchise Lie, like convicted sex offender Greg Cantrell (CEO of 1-800-DRYCARPET) and franchise consultant Jack McBirney (Owner of McGrow Franchise Consulting), quote imaginary research they attribute to the U.S. Department of Commerce that states that buying a franchise is nearly a risk-free investment, vs. starting an independent business, which is a much higher-risk proposition.
These bogus franchise statistics have been discredited for more than a decade, yet they can still be found on hundreds of franchise websites, in franchise marketing brochures, and in news articles.
Despite the fact that the International Franchise Association (IFA) has publicly renounced the use of such bogus statistics, its members (including former member Gregory Cantrell and his 1-800-DRYCLEAN and current IFA supplier McGrow Consulting) continue to spread The Franchise Lie without consequence.
Gregory Cantrell Spreads The Franchise Success Lie
The franchise website of Greg Cantrell promotes his 1-800-DRYCARPET franchise using The Franchise Success Lie, stating:
Low Risk: The U.S. Department of Commerce estimates that 95% of franchises succeed; only 25% – 35% of independent businesses succeed. Why the difference? Since a franchise is usually a duplicate of an already successful business, it should succeed.
Not only is this claim, which is fraudulently attributed to the U.S. Department of Commerce, bogus, real studies have shown the opposite to be true. Because franchise systems themselves often fail, they drag the franchisees down with them.
The irony in this case is that the 1-800-DRYCARPET franchise seems to be abandoned while CEO Cantrell serves 3 years in prison for raping a 12-year old female relative (Read: GREG CANTRELL Franchise CEO, Sex Offender)
Jack McBirney McGrow Consulting Spread The Franchise Lie
Where did sex offender Greg Cantrell get The Franchise Lie statistic?
He cites long-time franchise consultant Jack McBirney, owner of McGrow Franchise Consulting.
And sure-enough, the McGrow franchise consulting website proudly displays The Franchise Lie, inducing both would-be franchisors and would-be franchisees to make the largest investments of their lives based on the blatant lie that franchise opportunities are nearly risk-free investments that hardly ever go wrong.
UnhappyFranchisee.com is on a mission to expose and eradicate The Franchise Lie.
Have you been told The Franchise Lie? Who told it to you? Please leave a comment below!
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The post THE FRANCHISE LIE Spread by Greg Cantrell, Jack McBirney & 1-800-DRYCARPET appeared first on Unhappy Franchisee.
