I was not always that enamored with the name BAD ASS Coffee Company, but I did give them credit for sticking to their guns. I mean, BACC had to withstand pickets in Alabama, threats of a boycott in Arizona, and had to suck it up when they lost strip center and airport deals due to their offensive (Really? These days?) name.
The bad asses held fast… until now.
Bad Ass Coffee Company is now allowing a CA franchisee to bow to public pressure and change the name of his franchised cafe. And the Bad Ass VP of Marketing says the rebranding could be a test that could lead to further cafe rebrands.
What’s the new name? What have the sales results been with the new name? Find out here:
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Photo credit: The Rocketeer License: Creative Commons
Post from: Franchise Pick