TRULY NOLEN: The Truly Outrageous Mouse Limo


Tucson-based Truly Nolen of America is one of the largest family owned pest control companies in the United States. Founded in limotail 1938, Truly Nolen has 69 branch offices in Arizona, California, Florida, Nevada, New Mexico, Texas and Utah. The company also has independently owned and operated franchises in an ever-growing number of territories including California, Florida, Kentucky, New York, Ohio, Oklahoma, and Texas as well as Puerto Rico.

What truly sets Truly Nolen apart from the competition is its whimsical use of vehicles, including the mouse limo, cars and trucks for brand recognition and marketing.

According to the Truly Nolen website:  “Our trademark yellow mouse cars and yellow trucks have helped identify Truly Nolen as the pest control company with a sense of humor and a taste for fun. These highly visible moving billboards have been around since 1961 and are only one of the many things that give Truly Nolen its distinctive flair.”1998_mousecar

Pictured above and right is the Truly Nolen corporate limo.  To the right is the VW mouse car used by Truly Nolen franchisees and their employees in local markets.

No one can accuse Truly Nolen of being too subtle – or taking themselves too serious.

Photo credits:  Truly Nolen, used by permission.



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